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Shal & James

LUXE OFFBEAT TRAVEL CREATORS

User-Generated Content (UGC) + Brand & Tourism Partnerships

Shal = Millennial | James = Generation X

Based in London, England

Meet the Creators

We’re Shal & James, travel bloggers and UGC creators who traded press releases for passports. After founding a global PR agency where we led large-scale influencer campaigns for leading healthcare brands, we made a strategic exit to pursue our true passion: sharing travel stories.

We create cinematic, story-led glimpses of luxurious stays, living traditions, and offbeat UNESCO-worthy destinations that inspire travellers to splurge on new adventures.

With a background in communications, we understand briefs, deadlines, and what it takes to deliver content that’s on-brand, on-time, and strategically sound.

Since we’re new to the creator side, our following is still small — but our 30-day Instagram engagement rate of 500% speaks for itself, showing real connection and content that genuinely resonates.

Portfolio: Short-Form Videos

Click thumbnails to view on Instagram

DESTINATION

Porto, Portugal

Reel Screenshot_Douro Valley Day Trip From Porto.png

DESTINATION

Douro Valley, Portugal

RESTAURANT

Atrium Tea Lounge

LUXURY HOTEL

W Muscat

Portfolio: Photo Stories

Click thumbnails to view on Instagram

DESTINATION

Oman

LANDMARK

Royal Opera House Muscat

LIVING TRADITION

Nizwa Goat Market

EXPERIENCE

Taylor's Port Cellars

30-Day Performance Snapshot

Though our audiences are still growing, our content delivers outsized reach and unusually strong engagement across every platform. Our community also skews older, with a strong representation of travellers in their 30s to 50s — a demographic known for prioritising culture and premium travel.

INSTAGRAM

683 followers

56% female, 45% male

Top ages:

18-24 (16%)
25-34 (42%)
35-44 (24%)
45-54 (10%)

Top regions:

20% India
11% US
10% UK
5% Germany

CONTENT STATS

Views: 33K

Service Packages

We love creating cinematic, story-led content that makes people pause their scroll and think, “Right, where do I book?” Our audience is wonderfully reactive too. Our 30-day Instagram engagement rate is 500%, which basically means the stories we share actually land, spark curiosity and get people talking.

We’re always up for chatting about creative partnerships, especially if they line up with places we’re already heading. In 2026 you’ll find us in Tromsø, Verona, the Dolomites, Taiwan and Uzbekistan, plus London where we’re based. If your brand is in any of these spots, working together becomes wonderfully simple.

We also take on weekend projects across the UK, creating polished, narrative-driven content shaped around your brand’s goals and the kind of feeling you want people to walk away with.

CINEMATIC UGC CONTENT PACKAGE

DELIVERABLES

1 cinematic hero reel (15–30 sec) with caption
1 5-image photo story (IG carousel) with caption
5 edited photos for organic social channels
1 revision round
Organic amplification on our channel

USAGE

Organic social media for 3 months
All other uses as add-on for a fee

PRICING

£300–£500 depending on distance and complexity
Transport reimbursed or arranged
Overnight stay may be required if sunrise/sunset shots are needed

ADD-ONS

ADDITIONAL ASSETS

Additional carousel (5 photos) £75
Additional reel £150
Additional photos £75 per 5 photo set
Instagram story 5-slide set £120

ADDITIONAL SERVICES

Rush delivery (48–72 hours turnaround) £50
Additional revision round £25

LICENSING

3 months organic social usage £75/reel, £35/photo
3 months paid advertising usage £200/reel, £75/photo
1 year website usage £150/reel, £75/photo
Email marketing usage £50/reel, £20/photo per campaign
Internal brand use £50/reel, £20 per photo
Perpetual buyout £900/reel, £300/photo (unlimited forever use, excluding resale)

Our Process

DISCOVERY & ALIGNMENT

Share your goals, story and priorities. We confirm deliverables, usage, timeline and logistics so everyone’s on the same page from day one.

CAPTURE & CREATE

We shoot independently and naturally, blending into the experience while crafting cinematic, story-led content that feels authentic to your brand.

Tech: iPhone 15 Pro, Dji Osmo Mobile 7P (gimbal), iPhone tripod

Software stack: Adobe Lightroom (mobile), CapCut (desktop), Canva, Epidemic Sound

DELIVERY & REFINEMENT

You’ll receive polished content on the agreed date, with one revision round included. Need additional assets or extended usage? Add-ons are always available.